| Ultimate Direct Marketing In A Box by
Jeff Paul
You're
buying a brand new item, from an authorized distributor of this
Program. All material is copyright protected and for
personal use only, except where noted. You are buying a
Digital product.
What you get: 140
Page Manual in PDF format and Audio in MP3 format - all on 1 CDROM
Speakers
Include: Gary Halbert, Ted Nicholas, Bill Myers, John Eger.
The Ultimate Direct Mail Seminar
Business-In-A-Box Direct Marketing Guide :
Section 1 . About This Guide
Section 2 . Setting Up A Merchant Account
Section 3 . Accepting Orders
Section 4 . Lead Generation
Section 5 . Mailing Lists
Section 6 . How To Get Your Mail Open And Read
Section 7 . Fulfillment Of Your Customer's Orders
Section 8 . Use Postcards To Promote Your Products
And To Generate Leads
Section 9 . How To Begin Marketing Your Products
On A $150 Budget
Section 10. Sample Classified Adds
Section 11. Resource Directory
Index for Direct Mail Bootcamp
Library
1 Introduction
by Bill Myers. Ted Nicholas (200 Million Dollar Man) talks about
success in direct
mail.
2 Ted Nicholas
cont. Bill & Karen Myers on tools of direct mail.
3 Mechanics of
direct mail continued.
4 David
Deutsch on the New Marketing Realities.
5 David
Deutsch cont. John Carlton on copywriting.
6 Lisa Morrice on the
rules of writing dynamite direct mail copy.
6 Lisa Morrice
cont. Karen Anderson on finding mailing lists.
7 Karen
Anderson cont. on buying and mailing to lists.
8 John Eger on
the golden rules when testing a product.
9 John Eger on
generating leads through small classified ads.
Gary Halbert on how
to make a living finding under exploited products.
10 Gary
Halbert on selling formulas and importance of delivering more than
the
customer expects
and insuring customer satisfaction.
11 Bill Myers
on rules to follow when choosing your target market.
12 Bill Myers
on looking for and developing a direct mail product.
13 Carl
Galletti on computers, writing copy and creating catalogs.
14 Carl
Galletti cont. on writing advertising for direct mail products.
15 Experts
'brainstorm' to create copy for the class project.
16 Experts
talk about and show how to develop a direct mail offer.
17 Experts
speak about biggest mistakes they made in direct mail.
18 Direct mail
experiences. A look a using the SRDS list book.
19 How to find
the right mailing list for any product.
20 Product
packaging. Setting up auto-pilot order processing.
21 Ted
Nicholas on acquiring the marketing rights to a book.
22 Nuts &
bolts of getting a direct mail offer out the door.
23 More
mechanics of direct mail with Ted Nicholas.
24 Bill Myers
continues on the mechanics of direct mail. Questions from
participants
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Ultimate Direct Marketing In A Box by Jeff Paul
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