15 people in my Platinum Inner Circle Mastermind Group are the
Navy SEALS of marketing. They are
fast-acting, ruthless, aggressive commandos when it comes to
making gobs and gobs and gobs of money.
to be in this group, each member pays $7,200.00 for the year.
Plus the costs of traveling to four meetings that take
place in private, behind closed, locked doors. They
sign a strict confidentiality pledge to each other, so they can
share their most prized and profitable discoveries.
of these 15 do consulting -- and, on average, it costs
$500.00 to $1,000.00 an hour to buy their time and advice, and
you probably have to get in line. Others
NEVER reveal their methods and business secrets, for any
price. Some teach other subjects, but keep
the marketing strategies they use personally close to the vest.
collect the $7,200.00 from each of them, to organize it all and
run the meetings. But the truth is, I get just as much out of
these meetings as they do in fact, I marvel at what I discover!
here is what I persuaded everybody to do: take one extra day,
get in a room together, turn on the tape recorder, and have a
wide-open, can-you-top-this round-and-round-and-round-the-table
discussion of their very best marketing and moneymaking ideas
just about anybody can use to rev up their business and income.
prepared a series of provocative questions. I
did my best to impose some order and control to the day.
But mostly, like a bull-rider, I just hung on.
result: a set of 6 audio CD's unlike any you've ever heard.
these 15 moneymaking commandos ALL spilling their guts, ALL
contributing to the maelstrom of ideas, insights and very
specific advice pouring across the conference table like
gasoline on fire. We had a pro there to tape
it all, for the best possible audio quality given the situation.
It's been edited to keep the meatiest parts and lop off
I MAKE YOU A WAGER?
bet you the biggest steak in Texas you just cannot listen
to these tapes only once.
be whacking the Pause button like some crazed monkey, to jot
down one sizzling hot idea after another you want to act on.
You'll have to listen to them all a number of times or
you'll miss more than you get, because it's all coming at you
a down-load of experience and thinking about marketing from any
ONE of this crack commando squad would certainly be worthwhile. But
from all FIFTEEN?
keep in mind, this is NOT some carefully thought out, scripted
and read presentation, where the guru has had plenty of time to
deliberately leave certain things out and hold certain things
back, to selectively share his methods. This
was a blow-the-doors-off discussion, with everybody thinking on
their feet and, to some extent, trying to top the other guy.
of the amazing How-To Secrets And Strategies
Revealed In These Unique Audio Recordings:
to easily command prices
significantly higher than your competitors:
that will change what you sell and how you sell it
simple technique to obtain more referrals from customers:
how to put timing on your side
what one Member says to his customers to create a steady stream
of new referrals (a script you can use from Bill Glazer)
to increase the average size of each customer's purchase
AND the frequency of repeat purchases......increase sales and
profits without getting more new customers
to create continuity income in virtually ANY business
How to sell pre-paid services to put an iron cage around
customers: a practical approach to customer loyalty...how
to make your customers blind, deaf and dumb to your
one little change in the way phones are answered added over a
million dollars to one business bottom line......and a larger
lesson about managing for maximum profit
to allocate your advertising funds and efforts against certain
timing issues: learning to fish when the fish are biting
Dan Kennedy says about contrarian marketing
discovery that finally took our company over the 5-million
dollar sales mark - T.J. Rohleder
to re-organize the way you work to immediately get more done
every day: a profoundly simple formula
to use but not be abused by communications technology....how to qualify,
pre-screen and pre-sell.
Bob Willis example of a simple one-page letter anyone can
use to tap into a whole new source of new customers (Word for
word, for you to use)
Glazer: THE most frequently made mistake in retail
advertising - it's easily fixed
headline trick: improve quantity AND quality of ad response
EXACTLY how I design my envelopes and put together my
direct-mail for maximum response - Michael Kimble (TESTED and
to do when a direct-mail campaign you believed in fails.
critically important, oft misunderstood marketing principle: how
to shoot yourself in the foot in direct-mail (Dan Kennedy)
YOUR RESPONSE: Bill Glazer?s tested and
proven best strategy
little gimmick that boosts likelihood of your envelope being
I Increased Response By 92% - With A Dirt-Cheap Addition
To My Marketing....a tool you can use!
different way to use testimonials (John Rubio)
response from FAX-marketing (Reed Hoisington)
Note: these are PRACTICAL TOOLS YOU CAN USE instantly,
not just ideas. Make no mistake, this entire
roundtable discussion produced hundreds of practical tips,
strategies, insights into the techniques behind successful
marketing campaigns - plus these very specific tools to use, any
one of which could easily be worth tens of thousands of dollars
for a fact of six different Platinum Members last year who each
made well over $100,000.00 by implementing ONE idea that came
out of the blue, at one of these meetings.
knows what'll occur to you as you listen in on an entire day's
what will you pay for the privilege?
are all kinds of ways to set a price. Here's what I did.
First of all, I had each of these Platinum Members write
a price down on a piece of paper what they thought ought to be
charged to let somebody sit in on a day of a regular Platinum
Meeting, let alone one targeted at covering the best strategies
we all know and use.
I actually surveyed a few dozen of my clients and regular Inner
Circle Members and told them to bid, as if only the highest
bidder would get the one and only set of tapes from such a
what do you think the number was, arrived at by the Platinum
Members? It averaged out to $2,100.00.
maybe more relevant - what do you think the highest bid was?
Get this: it was $5,000.00. And I
promise you, he was serious. In fact, the
LOWEST bid, the cheapskate bid was $595.00.
after considerable discussion, we've agreed on a price.
you want to know how to use marketing weaponry, to be a
moneymaking commando, I don't know where else you could look for
better training than this gathering of the 15, on this day,
available on these CD's.