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The Magnetic Marketing System For Small Business Advertising by Dan Kennedy

All effective marketing starts with what Dan Kennedy calls a 'unique selling proposition' (USP), a message that answers the question: why should I do business with you, above any and all other options, including doing zilch or whatever I'm doing now? This is essential for small business advertising.

Dan Kennedy on what Magnetic Marketing is and how it can help company owners with their small business advertising: Magnetic Marketing is all about aligning instead of prospecting, about attraction instead of pursuit. For different businesses or sales careers, a different combination of selling message, target markets, and direct marketing strategies comes together in a system, to magnetically attract the right quantity of prime customers or clients, affordably and lucratively. This system will modify the way businesses and salespeople develop their customers.

Dan Kennedy on what's not right with the way businesses seek new customers now with with their small business advertising: Frankly, an enormous amount of advertising dollars are completely wasted -- and businesses can't or do not know how to hold their advertising accountable, to get tough-minded about it. P. T. Barnum once said, "I know half the advertising for my circuses is wasted -- if I only knew which half." And, for salespeople, much of what they're taught to do, to prospect, is as old-fashioned as a wringer washing machine -- very ineffective, and very frustrating.

Dan Kennedy offers some specific examples of how the Magnetic Marketing system is distinct for small business advertising: Let's take businesses first, salespeople second. One of my clients is an industrial equipment maker. His marketing consisted of running large, image-building ads in a lot of trade and business magazines and exhibiting at trade shows. Then he had a room full of telephone representatives who would call promising prospects, fight their way through screening, play phone tag, and finally get to speak to a decision maker. Then they'd send out literature. Then they'd chase that prospect again on the phone. Then they might make a sale on the telephone or set up an appointment with a field rep. 80% of their business came that way, requiring an average of 7 outbound calls per prospect. I changed the entire package. For starters, I changed their ads to feature what I call 'Lead Generation Magnets' and 'Qualifiers', so smaller ads got better response and got response from the correct decision makers. This switched the inside sales reps from outbound call activity to 80% of their time taking in-bound calls from pre-qualified, interested prospects. This, in turn, cut the time lag from first contact to a closed sale almost in half.

Dan Kennedy on how he exploited the Magnetic Marketing package to reduce the cost of making the sale, sped up the procedure of making the sale, and made the salespeople more rich - for just about any sales professional, I can cut out all the old-fashioned cold call prospecting grunt work, get more of his time allocated to actually selling to qualified leads, and actually change his whole work experience for the better. For companies, I can lead them from traditional, non-accountable, costly advertising to target marketing.

Dan Kennedy on any limitations of the Magnetic Marketing package has for small business advertising: If there are, I haven't found them yet. I've been applying, refining and teaching my techniques since 1978. In 1992 and 1993, I worked directly with clients in 63 different businesses and industries, and taught my methods to well over 100,000 people. Just to give you a feel for the diversity of all this, let me tell you that I've recently consulted with a computer software and services company marketing to large corporations, a leisure travel company marketing direct to consumers and families, a large law firm, salespeople in insurance, securities and financial services, real estate, automobiles, office products, retirement communities, and snowmobiles.

Dan Kennedy on Direct Mail with the Magnetic Marketing package - Just as one instance, I have an unusual sequence or series approach that just about any business can use to become the dominant, known presence in a target market for about $1.50 per prospect. Every time I show this at Seminars, people get very excited about it. People are getting response rates of 12%, 18%, even 23% from these mailings -- compared to direct-mail averages of 1% or 2%. More importantly, it beats any other type of marketing or cold prospecting.

Dan Kennedy offers a few quick marketing tips from his Magnetic Marketing system for small business advertising: - First, develop a compelling marketing message targeted or matched to a very specific prospect. The quality of this match determines whether marketing or prospecting is easy or hard. Second, do not spend even a nickel on any marketing that cannot be held responsible and accurately calculated. Three, stop chasing new customers; chasing drives them away; you need to find ways to attract them, and bring them to you pre-disposed to choosing you over any and all competition. As you can see, this involves a big change in thought about how we sell.

 

 

 

Latest Releases

new

Click Here For The Latest Releases Webpage

  • Dan Kennedy Mother of All Offers
  • Dan Kennedy Brain in a Box all on CDROM
  • Jeff Paul Brain in a Box all on CDROM
  • The Most Incredible Download Copywriting and Swipe File Bundle
  • 12 Part Sales and Marketing Seminar by Harvey L. Gardner
  • Yanik Silver 33 Days To Internet Profits
  • Vincent James - How I Made $77 Million In 2 Years (Manual  With CD's)
  • Vincent James - Billion Dollar Collection Of Ads And Sales Letters
  • Jeff Paul - How To Make Money Free And Easy Sitting At Your Kitchen Table In Your Underwear Kit
  • Jeff Paul - How to Make A Surgeons Income As A Home Based Business Consultant Kit
  • Jeff Paul - Small Business Advertising Kit
  • Jeff Paul - Ultimate Direct Mail Seminar In A Box
  • Jeff Paul - Small Business Marketing Magic
  • Jeff Paul - Make Money In Your Underwear Boot Camp
  • Jeff Paul - Masters Of Direct Marketing Teleseminar Series
  • Jeff Paul - Masters Of Internet Marketing Teleseminar Series
  • Jeff Paul - Teleseminar Millions - Turnkey Teleseminar (Information Marketing) Business That Comes With Above 2 Products That You Can Sell

Click Here For The Latest Releases Webpage

 

Products I Recommend
 

 

 

Here are the tools I use!  These are the best I've found and I do this day in and day out!

 
First you need a PLR collection - this one has 27,000 articles and they are in searchable dbase - is the cat's meow!  Just $15!
 
Next you need to spin the articles - this is the one I use now - gets you 3 licenses so you can have others use it - is just a one time fee too - not yearly like the other good one.    Works great!   $97 but is forever with free upgrades!
 
Of course you will need unlimited hosting and get it on Linux so that Wordpress works - get that from me as I know this works - is my GoDaddy account http://www.domainsandhostingbydean.com/
 
Then I use this keyword tool that comes free with this course:  Analyzes and tell you if can compete and # of searches per day!  This one is $297 but again is for life so the keyword tools and the training are worth it - is the best one out there!
 
Next is the article submitter and blog submitter tools and linking tools - well just ALL the tools!  Now this one is $147 a month - steep but if you want to get traffic then you need it!   I pay and have for 2 years!  http://nasssi.comblue.hop.clickbank.net?x=100
 
And the last one I use is this Niche Finder - again - is per month $147 but I find 2 to 3 items PER DAY to promote!
 
Okay that is my tool box!   The best tools - you have my word on that!
Info Marketing
  • Click Here For The Info Marketing Webpage
  • Dan Kennedy - $252,000 Platinum Meeting Volume 1
  • Dan Kennedy - How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces
  • Dan Kennedy - Power Points
  • Dan Kennedy - Customer Appreciation Seminar
  • Fred Gleek with Yanik Silver - Information Publishing For Maximum Profit
  • Ron LeGrand with Dan Kennedy - Information Marketing Millionaire
  • Jeff Paul - Teleseminar Millions - Turnkey Teleseminar (Information Marketing) Business That Comes With Above 2 Products That You Can Sell
  • Jeff Paul - How To Make Money Free And Easy Sitting At Your Kitchen Table In Your Underwear Kit
  • Jeff Paul - Make Money In Your Underwear Boot Camp
  • Dan Kennedy Information Entrepreneur
  • Information Marketing Bundle

Click Here For The Info Marketing Webpage

 

Copywriting
  • Click Here For The Copywriting Webpage
  • Dan Kennedy - How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces
  • Dan Kennedy - Copywriting Seminar In A Box 
  • Dan Kennedy - Copywriting Seminar In A Box Deluxe (DVD's) 
  • Dan Kennedy - Magnetic Marketing Deluxe
  • Dan Kennedy - Magnetic Marketing Chiropractor/Dentist Supplement
  • Dan Kennedy - Magnetic Marketing MLM/Networking Supplement 
  • Brian Keith Voiles Advertising Magic 
  • Jim Fleck - Heating & Air Conditioning Marketing Kit
  • Jim Fleck - Plumbers Marketing Kit
  • Vincent James - How I Made $77 Million In 2 Years (Manual or Manual  With CD's)
  • Vincent James - Billion Dollar Collection Of Ads And Sales Letters
  • Jeff Paul - Make Money In Your Underwear Boot Camp
  • Robert Boduch - Great Headlines Instantly
  • Robert Boduch - Classified Magic (How To Make Your Small Ads Pay Off Big)
  • Robert Boduch - Winning Website Sales Letters
  • Terry Dean - The Magical Formula To Increase Your Website Profits In 72 Hours Or Less
  • Copywriting Bundle

Click Here For The Copywriting Webpage

 

Marketing
  • Click Here For The Marketing Webpage
  • Dan Kennedy - How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces
  • Dan Kennedy - Magnetic Marketing Deluxe
  • Dan Kennedy - Magnetic Marketing Chiropractor/Dentist Supplement
  • Dan Kennedy - Magnetic Marketing MLM/Networking Supplement 
  • Dan Kennedy Direct Marketing & Success Seminar
  • Dan Kennedy Midas Touch Library
  • Brian Keith Voiles Advertising Magic 
  • Jim Fleck - Heating & Air Conditioning Marketing Kit
  • Jim Fleck - Plumbers Marketing Kit
  • Vincent James - How I Made $77 Million In 2 Years (Manual or Manual  With CD's)
  • Vincent James - Billion Dollar Collection Of Ads And Sales Letters
  • Jeff Paul - Make Money In Your Underwear Boot Camp
  • Jeff Paul - Masters Of Direct Marketing Teleseminar Series
  • Jeff Paul - Masters Of Internet Marketing Teleseminar Series
  • Jeff Paul - Teleseminar Millions - Turnkey Teleseminar (Information Marketing) Business That Comes With Above 2 Products That You Can Sell
  • Marketing Bundle

 

Click Here For The Marketing Webpage

Consulting

 


Click Here For The Wealth Creation Webpage

  •  
  • Dan Kennedy - $252,000 Platinum Meeting Volume 1
  • Dan Kennedy - How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces
  • Dan Kennedy - Power Points
  • Dan Kennedy - Customer Appreciation Seminar 
  • Dan Kennedy - The Money System
  • Wealth Creation Bundle

Click Here For The Wealth Creation Webpage

 

 

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